Businesses we work with and have worked with to deliver successful results include:
The Ice House Hotel, Mayo, Kinnitty Castle, Co. Offaly, The Plaza Hotel, Tallaght, Capital Bars (in receivership) Dublin, Bellinter House, Navan, The Cliff House, Ardmore, Co. Waterford The Cliff Town House (formerly Bentleys) Dublin, Tulfarris House, Blessington, Co. Wicklow, Days Hotel, Inishbofin, The Village at Lyons, Kildare and Lisloughrey Lodge, Cong, Mayo.
Read some individual case studies here.
Group of Dublin City Centre Bars
FGS were appointed as receivers to part of the Capital Bars Group in December 2009. At that time revenue was in freefall and costs were not being managed in the businesses.
FGS immediately enquired into hospitality advisors and bar operators and engaged Splash Hospitality to operate the businesses. Splash quickly replaced the Group Head Office function with an entirely new team providing purchasing, reporting, accounting, sales & marketing, group management and payroll on a centralised basis.
The combined businesses generated EBITDA in excess of €1m in 2010 and significant further growth is envisaged in 2011.
Café en Seine, Dawson Street. Dublin's finest Café Bar
Management had no direction and the staff were demoralised having gone through an 18mth downturn in business and worked through a stressful examinership process which ultimately failed.
The property was tired and becoming tatty, prices perceived as being too expensive, and there was a sense that the business had 'had its day'. The food offering was very basic and a service culture was lacking.
There was no proactive PR or marketing in place.
We restructured the Management Team in the businesses, and prepared a realistic budget with performance based incentives for management.
We outsourced cleaning to a professional contractor and set about repairing all the visible flaws that customers would notice.
We reduced prices based on a comparative study of the competition, yet managed to increase the profit margin through negotiated group purchasing with other businesses managed by Splash Hospitality.
We hired Chef Colin O'Daly (ex Roly's Bistro) as a consultant to devise and implement new menus and a Food Manager to take responsibility for the quality of customer service.
We devised and implemented a Strategic Marketing Plan using PR, advertising, online marketing and social networking to recreate the image of Café en Seine as the place to see and be seen.
The George Georges Street. Ireland's longest established Gay Bar
The physical condition of the property was very poor. There was a resentment from the stakeholders about being part of a Group of businesses where none of the profits from The George had been re-invested in The George over the years.
Newer, trendier, cheaper competitors had opened in recent years. The business was not defined and had no direction for the future.
We identified that 2010 was the 25th Birthday of The George and set about building a campaign around that in order to recreate an emotional attachment between the clientele and the business.
We developed a strong brand identity, using specialists who completely understood the gay scene, in order to restore the reputation of The George as the leading gay bar and club in Ireland.
We repackaged and revitalised the entertainment offering, the main attraction of the lucrative late night culture in The George, and invested in improving its quality.
We agreed, managed and implemented a €100K makeover of the property, which has given the business a new lease of life.
Howl at the Moon, Mount Street. Dublin's most stylish night time venue and nightclub
The public perception was that the venue was out of the way/ inconvenient to get to. The immediate vicinity had suffered significant office and business closure in recent times. The image of the club was not seen as sophisticated, compared to newer offerings available in the market.
The price of drinks was seen as overly expensive and not good value for money.
We sought an appropriate radio media partner to work to rebuild the brand and ran a combined advertising and promotional campaign targeted at the relevant Friday & Saturday market.
We used PR to communicate the positives of its location close to The O2, Aviva Stadium, Grand Canal Theatre and Convention Centre Dublin.
We introduced a club night on Wednesday nights, promoted on Spin FM, aimed at third level students, graduates, young professionals to introduce them to this unique property with four floors of VIP quality space and four bars, with a large covered terrace.
We reduced the price of key drinks, without reducing the profit margin, due to effective purchasing.
The Towers Pub Ballymun. A landmark Public House, went into receivership July 2009
The business was long established in a shopping centre location. The site was up for redevelopment and the pub was due to be demolished. The proposed construction was stalled as a result of the property market collapse. The premises was in a very poor state of repair when the receiver was appointed.
Splash Hospitality engaged a new Business Manager and ensured the smooth transition of the business as it entered receivership:-a stocktake was completed, locks changed and cash on hand recorded and the business re-opened within hours.
After six months in receivership, Splash Hospitality sourced a lessee for the business who has signed a short term lease with the bank.
The Plaza Hotel Tallaght. Modern Hotel with Nightclub. In Hotel Receivership since July 2010
The hotel/nightclub had a history of hotel insolvency. It was badly managed and had drifted into a culture where the loss-making hotel business was being subsidised by the more potentially profitable nightclub business.
Splash Hospitality one of Irelands insolvency management companies restructured the entire Management Team in the Hotel & Nightclub, starting with the appointment of a dynamic and experienced General Manager.
We re-integrated responsibility for the nightclub back into the General Manager's function. We appointed an in-house nightclub promoter to increase business in the nightclub by staging celebrity appearances and leveraging publicity and activity on social media.
We prepared and presented a business plan and budget for 2011 which aims to deliver a high six figure EBITDA for the combined business.
The Ice House Ballina, Co. Mayo. Luxury 4* Design Hotel
This business opened in December 2007. The challenge was to manage the business to profitability in a short time frame, against a background of a declining market.
The quality and style of the property were nothing like what was traditionally offered to visitors to the region. A design hotel in the truest sense of the word, with the challenge to communicate that message to the national & international market.
Splash Hospitality assembled a small team of experienced and enthusiastic professionals to form the core team of what The Ice House was to become.
Only six months after opening, The Ice House was invited to join the prestigious Blue Book, a collection of Ireland's finest country houses, restaurants and historic hotels.
Splash Hospitality have put a big focus on a very attractive website, targeted direct marketing, and a proactive PR campaign in both Ireland and the UK.
The business was profitable in its third year, and continues to grow occupancy and rate despite the oversupply of hotels in the market and being situated in a non-traditional tourist location.
Speakeasy Café Bar, Georges Street / Dame Court, Dublin 2
- The business had ceased trading.
- The internal fit-out was in a very poor state of repair leaving serious Health & Safety / Fire concerns to be urgently addressed.
- The business needed to be re-branded, keeping the key components of the previous trade; live music, a late bar, good food offering all with an appeal to a bohemian clientele.
- The drinks license was in the name of the previous tenant who was unwilling to co-operate with the landlord and transfer the license.
The Splash Hospitality Team created a new concept; Speakeasy Café Bar, offering good value pizzas & beer with live music in a relaxed unfussy atmosphere.
Completed a fast refurbishment of the premises in 7 days.
Recruited a new Management team and Staff for the business.
Re-commenced trading the business, facing down a boycott from the previous tenant.
Arranged for a Court transfer of the existing license to the new trading entity.
Minimised overheads by bringing in an experienced artisan food operator who set up a wood-fired pizza operation onsite. No energy costs, no utensils / plates with the pizzas, no washing-up required all leads to lower operating costs to the business.
Engaged a specialist music promoter to operate a stand-alone music venue in the basement of the property.
The new business has delivered a profit from the 1st month's trading.
Splash Hospitality continue to work with the stakeholders on behalf of the landlord to manage the business successfully into the future.